B-to-B search the next generation: Marketers layer branding on top of efforts to fill the sales funnel

This article looks at the role of search strategies in B-to-B marketing and explains how the future will be a continuing battle to get on the first page of search results.

Despite all the changes that have gripped the marketing industry in the past decade, there has been one constant for most B-to-B brands — a reliance on search engine marketing (SEM), including pay-per-click programs like Google AdWords, and sea

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