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Appealing to millennial values
Brand marketers targeting millennials need to keep in mind that they are an economically bifurcated generation, for whom authenticity is a substantiating factor that helps make their decisions feel good.
By only relying on personal opinions or guesswork, not facts, you risk wasting millions of dollars, losing credibility and impact.
Access unbiased, evidence-based insights that save you time and help you make marketing choices that work.
WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.
Strategy Partner, Fetch
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