An Intuitive Case for Corporate Advertising
An effective tool in achieving a company's goals
Robert R. Paradise Barron's, The Dow Jones Business & Financial Weekly
Rather than an article coveting 'everything you ever wanted to know about corporate advertising but were afraid to ask,' this effort might better be captioned 'everything you really knew about corporate advertising but were afraid to tell.' My point is that we marketers have all spent a heck of a lot of time proving that the obvious is true.
This article is not going to be a quantitative analysis based on a new survey...