Advocacy: Big Data, Big Problems? Examining the latest developments in the privacy arena
Daniel L. Jaffe
Concerns over online privacy and security continue to challenge the marketing community. Advertisers' multibillion-dollar investments are dependent on the ability to collect consumer data and use it for better targeted campaigns. How we respond to these challenges will determine whether the online marketplace maintains its growth and development. Here are some important developments in the privacy arena.
The White House's big data report
In May, the White House released its report on how the use of big data affects Americans. Titled "Big Data: Seizing...