Addressable TV advertising is the next step in mass marketing to consumers

This article explores the advances that have led to addressable TV advertising, a method that brings the digital capability of finding the right audience and accurate measurement, with the proven brand-building power of mass marketing on TV.

Addressable TV advertising is the next step in mass marketing to consumers

Adam S. Gaynor

Advances in technology mean addressable TV advertising is the next step in mass marketing to consumers. Here's what it means for finding the right audience, measurability,...