A Classic Brand Freshly Brewed: CMO Tony Weisman discusses the new Dunkin'

US coffee company Dunkin’ Donuts simplified its brand name to Dunkin’, and in the process overcame several challenges.

As the CMO at Dunkin' Brands, Tony Weisman has been overseeing the two-year process of rebranding Dunkin' Donuts, an endeavor that culminates this month in the rollout of the new Dunkin' brand now appearing on packaging and in traditional and digital...