A Six Sigma Approach To Marketing Accountability

Describes the `Six Sigma' service for marketing process improvement. The current demand from CEOs for accountability of media and marketing spend is driven by results which are generally poor, as is shown from a variety of sources (quoted).

A Six Sigma Approach To Marketing Accountability

Kevin J. ClancyCopernicus Marketing Consulting

Peter C. KriegCopernicus Marketing Consulting

There are three tectonic shifts taking place in marketing today that are rocking the practice to the core: One,...

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