A Revitalized Corporate Advertising Industry Advances Toward the Millennium
James R. GregoryCorporate Branding Partnership, LLC
As few as ten years ago, advertising budgets hit one of the lowest levels in history. In the late 1980s, the advertising industry grew at a slower rate than the economy, and by the recession year of 1991, investment in corporate communications had fallen significantly. However, as the '90s progressed, the industry rebounded and a new advertising age was born.
While all facets of advertising were on the rise during the early 1990s a 1994 ANA study indicated that corporate advertising advertising designed...