A frictionless holiday shopping experience is still a work in progress

Online spending grew more than 32% in 2020, reaching a new record of nearly $189 billion, NBC News reports.

The pandemic turbocharged online shopping during the 2020 holiday season. Online spending grew more than 32 percent in 2020, reaching a new record of nearly $189 billion, NBC Newsreports. The spike may be attributable to an online shopper tactic known as "bracketing," in which multiple variations of the same item are ordered so they can be viewed in person, with the shopper keeping the one they prefer. A growing trend even before the pandemic, bracketing only increased in prevalence as consumers became less willing and less able to shop in-store. But the surge had some...

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