1999 Media Outlook Outdoor
Scott S. Eller, Eller Media Company
All things old become new again. At least, thats what weve been told. Perhaps the most dramatically staged resurgence in recent years has been within the outdoor advertising industry where the medium has gained substantial popularity among major brands and become the darling of Wall Street. The industrys remarkable renaissance has come at a time when traditional media models have been shattered and replaced by a new advertising paradigm that celebrates the value of trademark.
Shrinking television audiences and the proliferation of media choices sent advertisers searching...