1999 Media Outlook: Outdoor

Discusses the state of U.S. outdoor media in 1999, and predictions for the future.

1999 Media Outlook – Outdoor

Scott S. Eller, Eller Media Company

All things old become new again. At least, that’s what we’ve been told. Perhaps the most dramatically staged resurgence in recent years has been within the outdoor advertising industry where the medium has gained substantial popularity among major brands and become the darling of Wall Street. The industry’s remarkable renaissance has come at a time when traditional media models have been shattered and replaced by a new advertising paradigm that celebrates the value of trademark.

Shrinking television audiences and the proliferation of media choices sent advertisers searching...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands