ANA technology roundtable

A round-table discussion between participants from IBM, Unilever and Pfizer. The discussion covers: how to effectively use new technology (such as iPods, broadband or cell phones, etc.) for marketing and advertising; privacy protection, consumer control and opt-in, and how this affects reception of advertising; the tension between one-to-one targeting and mass-market delivery; keyword advertising; branding; integration of media; advertising on line; how advertising approaches must change to accommodate a younger generation used to multi-media; time-shifting; synergy between communication channels.

ANA Technology Roundtable

Editor's Note: The moderator of this round table was Omar Wasow, Executive Director of Blackplanet.com. Participats included, Mary Lou Floyd of IBM, Edward Kim of Unilever U.S. and Benjamin Versh of Pfizer. The participants are referred to by their initials.

Omar Wasow: I wondered, just as a way to start — Is there a technology or product that you would be most loathe to give up right now in your life?

Edward Kim: That's easy . . . iPod.

OW: Why is that?

EK:I mean, it's the greatest thing since ....

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