ANA Survey tracks multicultural use of new media platforms
The Association of National Advertisers (ANA) is a trusted source for senior marketers. And when the ANA calls with a question, they answer.
At the 11th annual ANA Multicultural Marketing & Diversity Conference, the queries were on how thoroughly-and by what means-marketers were reaching out to embrace multicultural audiences. And, on day one of the conference, the ANA released the first set of findings from a 2010 survey of its membership.
The broadest-stroke inquiry from a study of 60 top marketers simply asked,...