Some 66% of U.S. marketers have "shifted towards more short-term strategies" as a result of the economic downturn, while just 5% are looking more towards the long term, according to a recent survey undertaken by the Association of National Advertisers.
ANA Survey: marketing in, and after, the recession
Geoffrey PrecourtWARC OnlineIn the spring of 2009, at every formal gathering of marketing, media, and advertising professionals, the two hottest buttons were: metrics ("What's all this information really...
