ANA offers key actions to improve diversity in the marketing industry

Report on the latest statistics regarding diversity in marketing, offering key actions and steps to improve diversity within the industry.
  • Women make up over 60 percent of the industry, however, in more senior roles, only 55.6 percent are women, and women dominate the lower ranks with 84.5 percent of those in administrative roles being women.
  • Marketing teams can improve their efforts if they ensure everyone on their team has a diversity goal, including leaders and senior level employees.
  • Marketers and HR should work together to review hiring processes and job openings to promote and encourage a more diverse candidate slate.
  • Relaxing degree requirements, having current employees refer women and minorities from their network for open positions, and engaging with Hispanic...

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