ANA/Nielsen Test Demonstrates Feasibility of Spot-by-Spot Metric

Reporting from the ANA's "TV & Everything Video" forum in New York, Warc's U.S. Editor covers a session on two new test phases of Nielsen's In-Home Commercial Ratings, which aim to provide individual brand-specific television commercial ratings a step closer.

ANA/Nielsen Test Demonstrates Feasibility of Spot-by-Spot Metric

Geoffrey PrecourtWarc

"In an age of accountability," said Bob Liodice, president/ceo of the Association of National Advertisers, "we should not have a band of error surrounding something that...

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