ANA names its 'marketing heroes': Zappos, American Express, General Electric and P&G executives

This report from the ANA's Masters of Marketing conference discusses 10 "heroes" cited by the organisation as embodying certain aspects of their "marketer's constitution".

ANA names its 'marketing heroes': Zappos, American Express, General Electric and P&G executives

Geoffrey PrecourtWarc

At the 2009 Masters of Marketing Conference Bob Liodice, president/ceo of the Association of National Advertisers (ANA), used the occasion of the upcoming centennial of the organization to present 10 tenets - "essential 'musts' for marketing today and tomorrow" — that would become what he called the "Marketer's Constitution".

And, on the occasion of organization's 100th birthday - celebrated at the Orlando 2010 "Masters of Marketing Conference - Liodice added some meat to bones of the Constitution by naming 10 "Heroes" who, he said, "embrace...

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