ANA Growth Agenda’s four pillars provide support to bring diversity and inclusion to advertising
The Association of National Advertisers (ANA), the trade organization, has demonstrated how diversity and inclusivity can be connected to brand growth in a holistic way.
Why it matters
The marketing industry needs to correct a long-standing failure when it comes to reflecting the composition of the US population within its ranks. Efforts by individual companies are important, but industry-wide initiatives will also play a critical