An update on international PPM activities: Belgium, Quebec and Beyond

Pasquale Pellegrini, Dan Ames and Dominique Vercraeye

This paper describes the current status of international PPM research activities. During the past year, research organizations have begun to evaluate and operate the PPM technology in their own countries.

An Update On International PPM Activities: Belgium, Quebec And Beyond

Dan Ames Arbitron Inc.Pasquale Pellegrini BBM CanadaDominique Vercraeye Taylor Nelson Sofres Media

Introduction

Portable people meters have been under development at Arbitron since 1992. During the past few years, much has been reported on Arbitron's PPM activities in the United States, specifically the Philadelphia Market Trial. Detailed findings on panel behavior and audience listening...

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