An Organic Experience

The author, from Bristol-Myers Squibb, describes the development of Clairol Herbal Essences Shampoo into a global brand, with a vast range of products.

An Organic Experience

Clairol’s Herbal Essences advertising is among the most innovative in the category

Peter J. Spengler Bristol-Myers Squibb Company and Association of National Advertisers

Up until about five years ago beauty care advertising was...