An Ogilvy Perspective on Emerging from the Downturn in China

China was not immune to the global economic crisis of 2008/09, but a huge government stimulus package and a drive to increase domestic consumption helped the country to recover more quickly than markets in the West.

An Ogilvy Perspective on Emerging from the Downturn in China

Kunal Sinha and Sophie Su

  • Why have some firms done better in China than others?

  • What have firms done, besidestaking advantage of the economic stimulus package, which has helped them tide over the...

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