An-Nahar: The Elections Edition

An-Nahar, a newspaper, launched a campaign in Lebanon to create tangible social change, spark a nationwide conversation, generate massive awareness and boost sales and engagement levels.

Campaign video: An-Nahar – The Elections Edition

Read the full campaign case study

Selected creative: An-Nahar – The Elections Edition

Credits

Creative agency: Impact BBDO Dubai / Impact BBDO Beirut / Impact BBDO BeirutAccount Executive: Sophia WaheedBusiness Unit Director: Jad El RabahiCEO: Syed Azeem AfzalCreative Director: Yasmina BoustaniDesigner: Jithesh NarayananExecutive Creative Director: Joe Abou Khaled / Marie Claire MaaloufManaging Director: Emile TabanjiSenior Copywriter: Jarrad Pitts / Maher DahdouhStrategist: Estelle KhayatVideographer:Charly Hatem...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands