An-Nahar Newspaper: An-Nahar Election Edition

An-Nahar, a newspaper, launched a campaign in Lebanon to create tangible social change, spark a nationwide conversation, generate massive awareness and boost sales and engagement levels.

Campaign details

Brand: An-Nahar Brand owner: An-Nahar Entrant company: Impact BBDO, Idea creation: Impact BBDO Dubai Market: Lebanon Sector: Newspapers Media channels: Word of mouth, Influencers, KOLs, Social media, Outdoor, Out-of-home, Newspapers Budget: No budget

Executive summary

As Lebanon was going through compounding crises, with necessities getting scarcer every day, the government menaced to cancel a decisive parliamentary election due to an absurd reason: a shortage of paper and ink necessary to print election ballots. An-Nahar, Lebanon’s leading newspaper, decided not to print its...

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