An investigation of country-of-origin effect using correspondence analysis: a cross-national context

Although there are numerous studies related to country-of-origin (COO) effects, empirical findings are dispersed because of the limited coverage of the origins, brands and countries used for investigation.
  

An Investigation Of Country-Of-Origin Effect Using Correspondence Analysis: A Cross-National Context

Ming-huei Hsieh Yuan Ze University

Introduction

Since the mid-1960s, country-of-origin (COO) effects have been the subject of many...