An Investigation Of Country-Of-Origin Effect Using Correspondence Analysis: A Cross-National Context
Ming-huei Hsieh Yuan Ze University
Introduction
Since the mid-1960s, country-of-origin (COO) effects have been the subject of many...
Ming-huei Hsieh Yuan Ze University
Since the mid-1960s, country-of-origin (COO) effects have been the subject of many...
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