An International Comparative Approach to Environmental Public Opinion: A Global Segmentation Analysis
Doug Miller and David Jamieson
Using Environics' global database resulting from its 1998 International Environmental Monitor survey (involving over 30,000 interviews across thirty countries representing 68% of the world's population), the authors undertook a segmentation analysis of the world's people based on their environmental attitudes and concerns.
An
International Comparative
Approach to Environmental
Public Opinion
A Global Segmentation Analysis
Doug MillerandDavid Jamieson Environics International Ltd.
Canada.
INTRODUCTION
Global public opinion on any subject is a very complex tapestry. In order...
