An International Comparative Approach to Environmental Public Opinion: A Global Segmentation Analysis

Using Environics' global database resulting from its 1998 International Environmental Monitor survey (involving over 30,000 interviews across thirty countries representing 68% of the world's population), the authors undertook a segmentation analysis of the world's people based on their environmental attitudes and concerns.

An International Comparative Approach to Environmental Public Opinion

A Global Segmentation Analysis

Doug MillerandDavid Jamieson Environics International Ltd. Canada.

INTRODUCTION

Global public opinion on any subject is a very complex tapestry. In order...