An International Comparative Approach to Environmental Public Opinion: A Global Segmentation Analysis

Using Environics' global database resulting from its 1998 International Environmental Monitor survey (involving over 30,000 interviews across thirty countries representing 68% of the world's population), the authors undertook a segmentation analysis of the world's people based on their environmental attitudes and concerns.

An International Comparative Approach to Environmental Public Opinion

A Global Segmentation Analysis

Doug MillerandDavid Jamieson Environics International Ltd. Canada.

INTRODUCTION

Global public opinion on any subject is a very complex tapestry. In order to better comprehend overall patterns in this cloth, social researchers use a number of advanced analytical methods to better interpret and understand the underlying structure of opinion. 

The authors were presented with an unparalleled opportunity to do this related to environmental attitudes, having in their possession the International Environmental Monitor database the largest of its kind.

The 1998 International Environmental Monitor...

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