An examination of regional differences in China by socio-cultural factors
Hyeon Jeong Cho and Byoungho Jin
University of North Carolina
California State University
Forecasts predict that China will be the second largest economy in the world, after the United States, by 2035 (Engardio 2005). The significance of the Chinese market as both producer and consumer is already widely known. As the world’s most populous country – accounting for a quarter of the world’s population (1.3 billion) – and third largest country in terms of land area (Veeck et al. 2007), China’s retail market...