An evaluation of corporate brand character
Pernille SchnoorCopenhagen Business School
“Corporate branding is one of those things that everyone believes is important, yet there is very little consensus as to what it means. Words such as...
Pernille SchnoorCopenhagen Business School
“Corporate branding is one of those things that everyone believes is important, yet there is very little consensus as to what it means. Words such as...
WARC subscribers can sign in to keep reading