An empirical comparison of methods
to measure willingness to pay by
examining the hypothetical bias
Christina Sichtmann, Markus Voeth, Robert Wilken and Klaus Backhaus
In the literature, several methods to measure willingness to pay (WTP) have been proposed. However, there is still little knowledge about their reliability.
An Empirical Comparison of Methods to Measure Willingness to pay by Examining the Hypothetical Bias
Klaus Backhaus and Robert WilkenUniversity of Muenster
Markus Voeth and Christina SichtmannUniversity of Hohenheim
INTRODUCTION
Knowledge of the exact...
