An empirical comparison of methods to measure willingness to pay by examining the hypothetical bias

In the literature, several methods to measure willingness to pay (WTP) have been proposed. However, there is still little knowledge about their reliability.
  

An Empirical Comparison of Methods to Measure Willingness to pay by Examining the Hypothetical Bias

Klaus Backhaus and Robert WilkenUniversity of Muenster

Markus Voeth and Christina SichtmannUniversity of Hohenheim

INTRODUCTION

Knowledge of the exact...