An empirical assessment of consumers’ usage of shopping lists

Marcus Schmidt

The present paper addresses the consumer’s usage of shopping lists (SLs). SLs are – typically handwritten - notes on pieces of paper produced by consumers prior to initiating their retail-shopping trip.
  

An empirical assessment of consumers' usage of shopping lists

Marcus SchmidtCopenhagen Business School

INTRODUCTION

Which determinants affect the consumers' choice of (1.) brands and (2.) stores? These two – sometimes confounded – questions have triggered mountains of academic research during recent decades. A keyword search on a powerful economic and social research search engine like Proquestresults in thousands of hits. Even assumed that we narrow the research to the leading academic periodicals, we end up with hundreds of publications that primarily or secondarily address topics like store choice, retail advertising, brand loyalty and patronage, promotional...

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