An empirical assessment of consumers’ usage of shopping lists

The present paper addresses the consumer’s usage of shopping lists (SLs). SLs are – typically handwritten - notes on pieces of paper produced by consumers prior to initiating their retail-shopping trip.
  

An empirical assessment of consumers' usage of shopping lists

Marcus SchmidtCopenhagen Business School

INTRODUCTION

Which determinants affect the consumers' choice of (1.) brands and (2.) stores? These two – sometimes confounded –...