An Analysis Of the Japanese Economy

Hiroyuki Imada

This wide ranging paper reviews the Japanese economy over the past two years. It shows advertising expenditure decreasing compared with the previous year.

An Analysis of the Japanese Economy

Encouraging signs indicate a strong comeback in the near future

Hiroyuki ImadaNihon Keizai Shimbun America, Inc.

 

Most of us are aware of the downside of the Japanese economy in recent years. According to the report by Dentsu, Inc., entitled 'Advertising Expenditures in Japan,' gross advertising expenditures for the 2001 calendar year amounted to 6.1 billion yen, a 0.9 percent decline from the previous year's total. Expenditures in 2000 increased in a wide range of industries including information technologies and financial sectors. However, the recession in 2001 began a downturn in the advertising...

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