An analysis of FMCG advertising effectiveness in Russia

This article, by MediaCom's Olga Zaitseva, discusses current trends in the Russian advertising market, with a particular focus on the FMCG sector.

An analysis of FMCG advertising effectiveness in Russia

Olga Zaitseva MediaCom

Russia is one of the world’s fastest developing economies. Along with Brazil, India and China, Russia is one of the (BRIC) markets which, while each possesses unique characteristics,...

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