Amul: Taking 1.3 billion Indians down memory lane

Amul, the food brand, defended its overall market share during the COVID-19 lockdown in India.

Campaign details

Brand: Amul DairyBrand owner: Amul DairyEntrant company: GCMMF, AnandIdea creation: FCB Ulka , Mumbai / Gcmmf, Anand / Dachuna Communications, Mumbai / Lodestar UM, MumbaiMedia: Lodestar UM, MumbaiMarket: IndiaSector:Dairy products, fats, oils...