The communication goal
- To celebrate the momentous occasion of Amul completing 75 years of MILK and PROGRESS
- Leverage this occasion to seed in Credibility and Trust in the minds of our consumers, who were yet recovering from the COVID aftermath
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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
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