The marketing objective
"Bit by bit, whatever you see to be petty becomes plenty"
This is a story of Amul's PRUDENT media strategy, METICULOUSLY seeded with agile thinking and sound consumer understanding. Spotting, leveraging & creating opportunities, no other brand dared dream of.
Our core marketing objectives in a post-Covid, yet recovering India:
- Maintain consumer TRUST and CONFIDENCE through constant visibility
- Ensure Sales growth 15%
- Enable the above through new opportunities given a fluid market, media, consumer situation
The Target Audience
With a portfolio of 75+ brands, Amul is present across breakfast, lunch, dinner from Milk, Butter, Cheese, Ghee. Catering...