Amnesty International UK

This insert campaign sought to freshen people's impression of Amnesty International and recruit regularly-donating members to the charity.

Amnesty International UK

Different Kettle




Nick Holmes – Copywriter Dave Sturdy – Art Director Alistair Baggs – Senior DM Co-ordinator Sonya Burke – DM Manager Matt Beard – Head of Supporter R&D Carol Hobbs – Head of Client Services Mary Blaney – Project Manager Tom Paice – Studio Manager


Let's face it. Inserts are bin fodder. Everyone's first reflex is to throw them away. By challenging that, we turned this 'must chuck' into a 'must read'. A break-even for an insert is good by anyone's standards;...

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