Amnesty International UK
Different Kettle
CATEGORY
Inserts
THE TEAM
Nick Holmes – Copywriter Dave Sturdy – Art Director Alistair Baggs – Senior DM Co-ordinator Sonya Burke – DM Manager Matt Beard – Head of Supporter R&D Carol Hobbs – Head of Client Services Mary Blaney – Project Manager Tom Paice – Studio Manager
WHAT IS WONDERFUL...?
Let's face it. Inserts are bin fodder. Everyone's first reflex is to throw them away. By challenging that, we turned this 'must chuck' into a 'must read'. A break-even for an insert is good by anyone's standards;...