Amerta Indah Otsuka: Born to sweat, let's run again!

Pocari Sweat, an isotonic brand, launched a campaign in Indonesia to strengthen brand image, increase relevancy and purchase intent.

Campaign details

Brand: Amerta Indah OtsukaAgency: mSix IndonesiaRegion: APAC

Strategy

Objective

The Covid-19 pandemic has forced an unprecedented global shutdown. The impacts on sport and active living have been transformative, complex, and uneven. Sport mega-events and sports leagues have been canceled/closed, or postponed. At the same time, the requirement for healthy breathing and maintaining body immunity defense is getting higher with the pandemic, and mindfulness of the critical point of maintaining health and body immunity has become a new mindset approach in society.

Running has become one of the most attractive options for the community....

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