Amerta Indah Otsuka: Born to sweat, let's run again!

Pocari Sweat, an isotonic brand, launched a campaign in Indonesia to strengthen brand image, increase relevancy and purchase intent.

Campaign details

Brand: Amerta Indah OtsukaAgency: mSix IndonesiaRegion: APAC



The Covid-19 pandemic has forced an unprecedented global shutdown. The impacts on sport and active living have been transformative, complex, and uneven. Sport mega-events and sports leagues have been canceled/closed, or postponed. At the same time, the requirement for healthy breathing and maintaining body immunity defense is getting higher with the pandemic, and mindfulness of the critical point of maintaining health and body immunity has become a new mindset approach in society.

Running has become one of the most attractive options for the community....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands