Amerta Indah Otsuka: Born to sweat, let's run again!

Pocari Sweat, an isotonic brand, launched a campaign in Indonesia to strengthen brand image, increase relevancy and purchase intent.

Campaign details

Brand: Amerta Indah OtsukaAgency: mSix IndonesiaRegion: APAC

Strategy

Objective

The Covid-19 pandemic has forced an unprecedented global shutdown. The impacts on sport and active living have been transformative, complex, and uneven. Sport...

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