Americas marketing budgets slump below Europe for the first time since 2021

Celeste Huang

An overview of the Global Marketing Index for January 2023.

The Americas saw its marketing budgets decline further to 43.7 in the first month of 2023, dropping below Europe for the first time since December 2021, according to the latest WARC Global Marketing Index (GMI).

Developed by WARC, the GMI is a monthly indicator of the state of the global marketing industry based on current conditions among practitioners. An index value above 50.0 indicates growth, while below 50.0 suggests a decline. Practitioners who complete the survey receive the full analysis report.

Global marketing budgets declined in January 2023 with an index value of 46.4. Asia Pacific...

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