American Pecans: Super safe pecan debate

American Pecans cracked open a good-humoured debate about pronunciation that swept the nation and raised its share of voice in the all-important US holiday season.

Campaign details

Brand: American PecansBrand owner: American Pecan CouncilEntrant company: Weber Shandwick ChicagoIdea creation: Weber Shandwick, ChicagoMedia: Weber Shandwick, ChicagoPR: Weber Shandwick, ChicagoMarket: United StatesSector:Savoury snacks, potato...