American Pecans: Super safe pecan debate

American Pecans cracked open a good-humoured debate about pronunciation that swept the nation and raised its share of voice in the all-important US holiday season.

Campaign details

Brand: American Pecans Brand owner: American Pecan Council Entrant company: Weber Shandwick Chicago Idea creation: Weber Shandwick, Chicago Media: Weber Shandwick, Chicago PR: Weber Shandwick, Chicago Market: United States Sector:Savoury snacks, po Public relations, Social media, Websites & microsites, Word of mouth, influencers Up to 500k

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