American media and the smoking-related behaviours of Asian Adolescents

A survey of over 1,700 Hong Kong adolescents indicates that their smoking-related behaviors are related to their exposure to cigarette advertising, promotional products, and movies.

American Media and the Smoking-related Behaviors of Asian Adolescents

Marvin E. GoldbergThe Pennsylvania State University

Worldwide distribution of television and movies as well as advertising has helped to create a global 'mediascape' largely shaped by...