American Marketing Association (AMA): Navigate

In late 2008, the American Marketing Association wanted to promote its services to a wider audience and boost membership.

American Marketing Association (AMA): Navigate

Jacobs & Clevenger


Category: Not-For-ProfitCountry where program ran: USADate program started/ended: 19 September – 31 October 2008

Product Description: The American Marketing Association (AMA) is the largest marketing association in North America. It is the source that is trusted by individuals and organizations involved in the practice, teaching and study of marketing worldwide.

AMA membership connects marketers to a world of resources. These include acclaimed seminars, workshops and Hot Topic events, the exclusive, the field's top magazines and journals, and extensive networking opportunities.


Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands