American Iron and Steel Institute - the backbone of America: the new steel inside the beltway campaign

A campaign (2006-7) for the American Iron and Steel Institute. Objective: to counteract negative opinions of the steel industry in order to position the industry more positively in terms of its public policy agenda.

The Backbone of America: The New Steel Inside the Beltway Campaign

Not all great advertising is found in national campaigns for automobiles, cell phones, household appliances, and canned soup. Advertising is also important for less visible industries that...

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