American Idols: YouTube and other media trends from some of the 2008 US Effie winners

Laura James

WARC Online's media editor, Laura James, analyses the media trends of the 55 published winners of the 2008 U.S.

American Idols: YouTube and other media trends from some of the 2008 US Effie winners

Laura James WARC Online

Among the 55 published winning entries to the 2008 US Effies (out of a total of 94 winning entries), one winner has been unheralded: YouTube. Indeed,...

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