American Heart Association - Inspiring Action to Save Lives

Gotham New York used unconventional approaches to help the American Heart Association in their campaign to save lives.

American Heart Association – Inspiring Action to Save Lives

Gotham, New York

In this industry we often say that while our work is without a doubt important, it isn't a matter of life and death. This is a unique case where it was.

Hundreds of thousands of people die from sudden cardiac arrest every year. Unfortunately, the majority of them could have been saved if the people around them performed a single act: CPR.

The American Heart Association wanted to change this so they came to us with a simplified way to help that no longer required mouth-to-mouth breathing –...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands