American Express Company: Seinfeld campaign (1995)

William D. Baue

The article sets out the changing position of American Express using Jerry Seinfeld as a celebrity endorser during their advertisement campaigns in the 1990’s.

United States
Strategy

American Express Company: Seinfeld campaign

William D. Baue

Overview

"Rags-to-Riches II," a 60-second commercial for the American Express Company (AmEx) featuring spokesperson Jerry Seinfeld, revived an idea hatched by the company's...

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