American Express Company: Seinfeld campaign
William D. BaueOverview
"Rags-to-Riches II," a 60-second commercial for the American Express Company (AmEx) featuring spokesperson Jerry Seinfeld, revived an idea hatched by the company's...
"Rags-to-Riches II," a 60-second commercial for the American Express Company (AmEx) featuring spokesperson Jerry Seinfeld, revived an idea hatched by the company's...
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