American Egg Board: The Incredible Edible Egg campaign

For 30 years leading to the mid-1970s, egg consumption had been declining. Then in 1975 the often-fragmented egg industry united to form the American Egg Board (AEB).

American Egg Board: The Incredible Edible Egg campaign

Chris Amorosino

Overview

For 30 years leading to the mid-1970s, egg consumption had been declining. Then in 1975 the often-fragmented egg industry united to form the American Egg Board (AEB). AEB's...