American Cancer Society: The Last Cigarette campaign

The commercial was stark, sober, and exceedingly powerful. It began with a man's raspy voice narrating shots of his wife and their six children, the classic happy American family.

American Cancer Society: The Last Cigarette campaign

Judson Knight

Overview

The commercial was stark, sober, and exceedingly powerful. It began with a man's raspy voice narrating shots of his wife and their six children, the classic happy American...