American Broadcasting Company Television Network, Inc.: A Beatles C campaign (1995)

The reintroduction of the rock music group the Beatles to the U.S. market by ABC-TV and Capitol Records in 1995, 31 years after the group first arrived in the United States, was called Beatlemania II or even the Second Coming by some observers.

American Broadcasting Company Television Network, Inc.: A Beatles C campaign

Judson Knight

Overview

The reintroduction of the rock music group the Beatles to the U.S. market by ABC-TV and Capitol Records in 1995, 31 years after the group first arrived in...