American Automobile Association (AAA): Quality Matters

Mani du Plessis Tahir Ahmad

A humorous multi-channel campaign from roadside service brand the American Automobile Association (AAA) made US drivers stop and think, and successfully returned the brand to growth.

Campaign details

Brand: American Automobile Association (AAA)Brand owner: American Automobile Association (AAA)Entrant company: Leo Burnett - CanadaIdea creation: Leo Burnett TorontoMarket: North AmericaSector: Financial servicesMedia channels:Programmatic display,...

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