American Apparel Inc.: American Apparel campaign

American Apparel Inc., founded by Dov Charney in 1997, rose to profitability as a T-shirt maker with an unconventional business model.

American Apparel Inc.: American Apparel campaign

Mark Lane

OVERVIEW

American Apparel Inc., founded by Dov Charney in 1997, rose to profitability as a T-shirt maker with an unconventional business model. Countering the almost universal garment-industry practice...