American Airlines Corporation: Aadvantage campaign (1980s-1990s)

In 1980, with meager goals and little confidence from management, a small group of American Airlines employees developed a new marketing tool.

American Airlines Corporation: Aadvantage campaign

Alan Joyce

Overview

In 1980, with meager goals and little confidence from management, a small group of American Airlines employees developed a new marketing tool. It was "a way for someone who was...